Intercultural Education
Through comprehensive intercultural education, enlace helps organizations develop employees, enhance customer relationships and embrace transformative professional and personal opportunities. enlace facilitates workshops, hosts seminars and provides consulting services for the promotion of cultural understanding and optimization of relationships across cultures.
Case Study : Financial Institution
enlace worked with a regional financial institution to improve its customer service and tailor its marketing approach in order to better serve the bank’s growing Latino customer base. With a thorough understanding of our client’s business and their clients’ needs, enlace provided an integrated communication program of services which include: intercultural education; occupational Spanish language training for the bank’s employees, marketing collateral translation and materials consulting.
According to the client and local Latino focus groups, initial benefits of enlace’s work include increased brand awareness, improved employee morale and valuable engagement with the local Latino community. The client continues to work with enlace on a variety of further initiatives which will help them achieve their business objectives.